LASANAN is a hybrid agency operating under a unique model which allows us to broker highly valuable relationships with dynamic organizations. We support brand and organizational leaders in their efforts to understand marketing strategies, align on resource allocation, increase their market opportunity, and maximize return on their investments. Our vision is a scalable business which creates maximum benefit for our employees, partners, and community.
It all starts with an I.D.E.A. We collaboratively Identify the goals of an organization, the characteristics which make them unique, and the opportunities for growth. Through Discovery, we can leverage data, experience, and historical precedence to structure a hypothesis. Then Experiments are conducted so that opportunities can be validated. Finally, winning strategies are Accelerated and additional resources are allocated where return warrants investment.
There are records of the Sumerian language being used to communicate as early as 3100 BC in Mesopotamia. The area was often referred to as the cradle of civilization as it was the birthplace of great innovation (written language, the wheel, modern agriculture, etc.) and spurred on several great empires. The cultural collective of the area worked to establish infrastructure and nurture rapid advancement, and the word that they used to describe their kingdom was “la sanan” – translated in English to, unrivaled.
As marketers with startup, agency, and corporate experience, we are able to identify shortcomings in traditionally accepted practices within our industry and have been inspired to develop a model for marketing partnerships which is mutually beneficial.
To assure that we don’t make empty promises against a novel idea of building a different type of agency, we are developing a business model that is fruitful for its employees and results in mutually-vested collaboration with partners, not clients. We accomplish this by identifying what personal and professional success means to our team, and then reverse-engineer an operational model that maintains the integrity of those constructs.
LASANAN is committed to developing a culture where our team and partners are able to grow on their own terms. We strive for an enlightened professional environment that can be fulfilling to the human experience while effectively improving business performance.
There are a lot of moving parts to our world; these include interactions with fellows and interns, creative agencies, startup incubators, advertising firms, nonprofits, business collaboratives, and brands. Visit our Partnerships Page to dive deeper into how we work with different types of organizations.