We compliment the “left-brain” creative organizations that excel in branding, design, and production by providing data-driven insights and measurable deployment strategies. Through these relationships, we’ve been able to support our partners in generating predictable revenue, improving their existing service lines, and developing new capabilities.
Finding the right balance of generating demand and closing sales profitably can be a complex and difficult. We can demystify the opportunities pertaining to digital strategies and spend optimization to assure that ROAS (return on ad spend) maintains at goal levels so that sales are maximized without loss.
Traditional approaches to acquiring sales leads and customers where a big net is cast to find prospects can quickly become financially wasteful. Our highly targeted and segmented approach leverages advanced data capabilities to nurture and convert high value customers when the timing is right.
With a company culture that’s rooted in personal and professional development, we’re able to provide emerging marketing talent with the opportunity to develop marketing strategies for a diverse portfolio of partners; and the chance to learn first hand how to grow their own marketing businesses.
Our unique business model allows us to commit to the nonprofit sector and social enterprises in a meaningful way. Through cause marketing programming, we’re able to offer pro bono intelligence briefings, subsidized service rates, and service packages that are only available to registered 501(c)3 organizations.
Despite not working directly with local businesses through ongoing engagements, we leverage a network that includes hundreds of local marketing resources through dozens of specialized agencies. Through this collective, we’re able to help local businesses to identify opportunities to grow their business and can help place internal or third-party resources.
Our strategies – which are developed to help organizations grow both revenue and capabilities – are ideal for startup and newly acquired organizations who are looking to identify scalable tactics which they can eventually manage internally. We’re also flexible with the way we approach service and pricing models so that we’re able to nurture mutual growth.
“We are so impressed with the level of expertise that LASANAN’s team continually brings to the table. Extensive knowledge in multiple digital marketing platforms makes them a valuable partner. They make sure to take a holistic approach, assuring all strategies are supporting overall business goals.”
"Justin at LASANAN came to me with solutions, and put those solutions into motion almost immediately. As a non-profit with limited resources, having a partner like LASANAN is a game changer. Their expertise in the world of Google AdWords helped take our online presence to the next level, increasing our overall click-trough’s on Google, and building a stronger ownership of our brand online. They have taken a world that was once a mystery and made it an asset for our mission."
"LASANAN laid out the content and requirements for building our first website, then managed the process with freelance resources to assure that the project was done correctly. It was really nice having someone to explain the process and look out for our best interests."
"Impact Economics and the packH2O brand have engaged with LASANAN for several years. LASANAN has supported us with building a digital strategy towards increasing our audience and partnerships. Above all else, the LASANAN team listens what our needs are and customizes a strategy around that vision. They efficiently are able to recognize our objectives and, working with us, translate those ideas into tangible and quantifiable outcomes."
After working with several SEO agencies that couldn't move the needle, we were lucky enough to get referred to LASANAN. During our first day of engaging with their team, they discovered the root cause for why we weren't showing up in search, even for our own brand name. Once discovered, they immediately briefed us on the problem and walked our team through implementing a solution. The process generated great insights and resolved a huge problem that was holding us back.